Words and pictures are the two main elements used to communicate.

Words (type) give designers the opportunity to work with thousands of fonts. Font, style, size, value, space, and color are used to create pleasing design.

Pictures (visuals) are used to help us “read” written ideas and images. They give designers infinite possibilities to work with color, shapes, and images to support what’s being said with the type design.

Positions you may hold...

Graphic Designer
The graphic designer is a problem solver, has a passion for type/shape, is a decision maker, needs to have a knowledge of color theory, has a passion for texture, and has an ability to visualize the end product.

Art Director
The art director manages a creative team, oversees production, understands the big picture, is a people person, is organized, is a communicator, and thrives under pressure.

Production Artist
The production artist is a craftsman with hand/computer skills, understands the processes, works well with
directions, and is task oriented.

Illustrator
The illustrator is a problem solver, has a passion for drawing, is a technique expert, has knowledge of color theory, has the ability to visualize the end product, perseveres, has business savvy, and can work alone.

Job Market
Common places of employment include: advertising agencies, corporate communication departments, design studios, sign companies, web development companies, magazine publishers, newspapers, and printing companies. Competition for jobs is high in metro areas, less so out-of-state. Independent designers are successful if they have a combination of talent, business savvy, persistence, and work ethic.
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