Degree Qualifications Profile

The Degree Qualifications Profile is a framework that illustrates clearly what students should be expected to know and be able to do once they earn their degrees. The Degree Profile is organized around five broad areas of learning that are integrated to represent a widely shared curricular goal for graduates regardless of the students' field of specialization.

Specialized knowledge is the knowledge students demonstrate about their individual fields of study.

Broad knowledge transcends the typical boundaries of students' first two years of higher education and encompasses all learning in broad areas through multiple degree levels.

Intellectual Skills are used by students to think critically and analytically about what they learn, broadening their individual perspectives and experiences.

Civic Learning is that which enables students to respond to social, environmental, and economic challenges at local, national, and global levels.

Applied Learning is used by students to demonstrate what they can do with what they know.

ATCC Outcomes

Alexandria Technical & Community College has a comprehensive assessment plan for each of its programs. The programs' learning outcomes are correlated with the college's General Learning Outcomes. Participation in the Degree Qualifications Profile has provided programs the opportunity to take assessment to the next level and align program learning outcomes with industry expectations of workforce skills and knowledge.

ATCC Marketing Program

Occupational and Career Skills Technical Learning Outcomes ATCC General Learning Outcomes Degree Qualifications Profile Outcomes

1) Marketing Planning

  • Developing a marketing plan
  • Brand development
  • Creating strategy
  • Evaluating and control
  • Understanding of basic economics

Core literacy
Occupational and career skills
Informational and technology use skills
Community participation

Intellectual skills
Applied learning
Specialized knowledge
Broad integrative knowledge

 

2) Management Skills

  • Planning
  • Leading
  • Organizing
  • Training
  • Controls

Core literacy
Occupational and career skills
Informational and technology use skills
Community participation

Intellectual skills
Applied learning
Civic learning
Specialized knowledge
Broad integrative knowledge

 

3) Sales

  • Developing customer relationships
  • Understanding custmoer needs
  • Talk about product in terms of FAB's
  • Closing the sale and overcoming objections
  • After sales service

Core literacy
Occupational and career skills
Community participation

Applied learning
Civic learning
Specialized knowledge
Broad integrative knowledge

 

4) Professional Readiness

  • Time management
  • Interpersonal communication skills
  • Emotional intelligence
  • Problem solving skills
  • Business etiquette

Occupational and career skills
Community participation

Applied learning
Civic learning
Broad integrative knowledge

 

5) Financial Understanding

  • Basic accounting skills
  • Develop a proforma
  • Basic financial information
  • Legal and ethical implications

Core literacy
Occupational and career skills
Informational and technology use skills

Intellectual skills
Applied learning
Specialized knowledge
Broad integrative knowledge

 

6) Embracing Diversity and Global Awareness

  • Global business mentality
  • Conflict resolution skills
  • Understanding and respecting cultural differences

Occupational and career skills
Community participation

Intellectual skills
Civic learning
Broad integrative knowledge

 
Marketing Program Liberal Arts Courses ATCC General Learning Outcomes Degree Qualifications Profile Outcomes

Introduction to Computers

Core literacy
Informational and technology use skills

Intellectual skills

 

Composition I

Core literacy
Informational and technology use skills
Community participation

Intellectual skills
Civic learning
Broad integrative knowledge

 

Public Speaking

Core literacy
Occupational and career skills
Informational and technology use skills
Community participation

Intellectual skills
Civic learning
Broad integrative knowledge

 

Ethics

Core literacy
Informational and technology use skills
Community participation

Intellectual skills
Applied learning
Civic learning
Broad integrative knowledge

 

Consumer Economics and Finance

Core literacy
Occupational and career skills
Informational and technology use skills
Community participation

Intellectual skills
Applied learning
Civic learning
Specialized knowledge
Broad integrative knowledge

Sponsored by Alexandria Technical & Community College with support from the
Lumina Foundation and the Higher Learning Commission