Marketing & Sales Management Instructors

Karen Meuwissen, Marketing & Sales Management Instructor

Karen Meuwissen

Marketing & Sales Management Instructor

Karen Meuwissen has over 20 years of experience in business to business marketing and sales. She has been an instructor at ATCC since 2002.

Education and Training

  • MBA, University of St. Thomas
  • BS – Agronomy, North Dakota State University
  • Certified Session Leader and Coach, Counselor Salesperson
  • Media Relations Training
  • Versatile Sales Person Training
  • Dale Carnegie
  • Fourth Generation Management

Occupational Experience

  • National Marketing Manager, Case IH Application Equipment
  • Marketing Communication Manager, Tyler Industries
  • Sales Coordinator, Interstate Seed Company
  • Executive Director, North Dakota Crop Improvement Association
  • Teaching Assistant, North Dakota State University
  • Crop Consultant, Agassiz Crop Consulting
  • Research Biologist, Monsanto

Professional Recognition

  • Outstanding Service Award, Minnesota Collegiate DECA, 2011 and 2017
  • Honorary Life Membership to Minnesota Collegiate DECA, 2013
  • ATCC Educator of the Year Award, 2012
  • Minnesota Dex Advisor of the year, 2007
  • Award for Excellence in teaching, 2006, 2007, 2008
  • National Best of National Agri-Marketing Association Awards (NAMA)
    • First Place for Trade Ad, 2001
    • Merit Award for multimedia Campaign, 2000
    • Merit Award for specialty premiums, 2000
    • First Place for response generating direct mail piece, 1999
  • 30 Regional Best of NAMA Awards, 1996-2001
  • ACE Award for Excellence in NAMA Student Chapter
Kris Daby, Fashion Management Instructor

Kris Daby

Fashion Management Instructor
320-762-4921 | Bio

Kris Daby has been a program instructor in the Sales Management & Marketing Division for several years and is the Fashion Management Program instructor/advisor. In addition to teaching fashion classes, Kris also teaches courses in retail management, customer service, business math, marketing and resume preparation.


  • B.S. University of Minnesota, College of Home Economics, Business Collateral
  • M.A. College of St. Scholastica, Management

Occupational History

Kris has extensive professional experience in the fashion/retail industry working for stores such as Marshall Field's (now Macy's) and Herberger's. Over the years, Kris has held positions including Sales Manager, Associate buyer, Planner Distributor, Buyer, and Division Vice President.

Kris was also an Associate Product Manager for a major food supplier and recently gained sales experience as a Sales Representative with Aventis Pharmaceuticals.